Key Passion Event Management Group of Companies

Australia . Malaysia . Thailand . Indonesia . Hong Kong

Event Consultant Organisational Chart

key passion organisational chart












Key Passion Group of Companies Organisational Chart


Key Passion offered services to governmental agencies, corporate clients, SME, event agencies, destination management company, not for profit organisation. 

Key Passion events will aim to be a multinational event management company and professional event consultant.

Key Passion will try to accommodate all request and deliver satisfying result.

Key Passion consists of professional event consultant based both in Melbourne Australia and Kuala Lumpur Malaysia that could produce events in perfection.

Key Passion Group of Companies

May 2009, Melbourne Australia. 

Our founder Mr James Liew has been posted to Melbourne for an event namely " FTTH Annual Conference & Exhibition 2009". After the event, Mr James Liew decided to reside in Melbourne Australia whilst the creation of Key Passion as a sole trader. 

 September 2009, Our First Event

Warren & Brown technology was the first client whom given us the first job in their newly launched facility in Maidstone. 

March 2010, Gotalk Roadshow 

Involved in one of the marketing road show campaign by gotalk prepaid mobile. Penetrating the prepaid sim products in Melbourne wide. 

October 2012, Crystal Nest bird nest penetration

Worked hand in hand with Mr Ben Smith, our managing partner for Crystal Nest and Celeste brand penetration of bird nest into Australia wide. 

March 2014, Key Passion Malaysia office formed

Working hand in hand with Director Ms Chia Ching Hie for Malaysia operations. 

March 2015, RS Asia Trading formed

Focus on import export trading on premium food items including and not limited to premium seafood, bird nest, mining, essential oils and FMCG items from Australia and Asia Pacific regions.