Key Passion Event Management Group of Companies

Australia . Malaysia . Thailand . Indonesia . Hong Kong

About Key Passion Conference organiser Team

Management Team

Passion Meets Events...

James Liew

Group MD 

Key Passion Group of Companies is a diversify group with involvement in event management and conference organising company, Premium food trading company and Real Estate company with the diverse skills and experience organizing events in the Asia Pacific regions, with a focus on the ASEAN & Asia Pacific marketplace.

Key Passion have offices in Malaysia, Australia, Indonesia, Thailand, Hong Kong and China where we recognized the importance of affiliates and the business is now gradually increasing its network across Asia.

James is the founder and CEO of Key Passion running offices in all representative office HQ in Australia with diverse skills and experience specifically in high level of business negotiation. He worked as conference organiser in both Melbourne Australia and Kuala Lumpur Malaysia prior forming Key Passion Group of Companies.

James joined (AMBC) Australia Malaysia business council in the year 2009 and served as Vice president of Australia Malaysia Business Council in 2011/2012 and still actively involved in the council.

James also served on the AMBC Victoria as Events Chairperson and he use his event management and marketing skills and expertise to successfully organize and manage the business council’s events including networking functions and industry events including the Merdeka Day gala dinner event.

If James can be of any assistance to any industries wishing to market their business in Melbourne or in Malaysia, it would be a pleasure do so. 

My excellent network of connections and events, sales and marketing experience is available and an obligation free consultation is just phone call away.

Find out how Key Passion can enliven your event experience, and partner with Key Passion for your next event.


Malaysia MD

Chia is a gifted event producer skilled with experience that handled all type of events. She is very respectable in Malaysia in the event industry and has been around for years.

Chia is very reliable and responsible director where she lives by example and she could showcase her leadership exceptionally well.

Rica Wijaya

Indonesia MD

Rica has years of experience in management, operations and event production with expertise in large-scale event production. Additionally, she has 8 years of experience in large-scale event marketing and sponsorship. Rica has always enjoyed creating meaningful experiences that put a smile on people’s faces and has pursued this passion by creating, producing and marketing memorable experiences that connect people around their interests.

Rica spent more than 6 years as the Director of Operations, Marketing & Sponsorship for the Indonesia Festival, an annual three-day event for 9,000 attendees. She strategically developed, managed and executed all aspects of the marketing, operations and sponsorship programs within a million dollar plus budget. 

Eve Yap

Group Operation Manager

Eve has graduated from Victoria University with a Master in Event, Hospitality and Tourism Management, and a focus in Corporate Event Management. While obtaining her Master she had the opportunity to experience two hands-on experiences; one with a major hotel chain Accor "Ibis Style" and one with Key Passion Events. 

Erin is a skilled professional with over 10 years of practical experience in the Hospitality Industry. She has worked closely with a variety of clients on events ranging from small incentive trips to large corporate meetings. During her time spent at Melbourne Australia, she managed all aspects of events including site selection, contract negotiation, budget management, creative aspects, registration, rooming list management, entertainment bookings, vendor arrangements and tradeshow set up.

Eve is currently an Event Planning Consultant with Key Passion Australia.  Supporting companies by using her years of planning experience to ensure the events run smoothly from start to finish.  Eve finds great joy in starting with an idea and turning it into an exceptional event.

Lee Meng Fun

Office & HR manager

Gilbert Chai | Property advisor Australia 

Gilbert graduated as a lawyer in 1984 from London. Practiced both as a lawyer in Malaysia n Australia over the years.

Malaysia : Gilbert practiced as a conveyancing lawyer in his own firm representing mainly banks and developers in KL namely Maybank (Malaysia & Singapore Maybank),Citibank, Public Bank , CIMB Bank etc

Developers: listed KLSE PJD, OSK, Malton group

Launching developers project for sale in Malaysia both for Malaysian n Australian developer in conjunction with Malaysian banks. Also launching Malaysian & Australian projects in Singapore, Indonesia, Brunei, Hong Kong.

Launching Australian projects like Milano, Verve 501 for PDG, Banks apt, Platinum for Salvo group, Barton Tower Russell Street & Box Hill for Barton group etc

Also has practiced as a business migration agent in Melbourne.

Currently actively launching n selling Australian property oversea, actively advising a development with 2000 units in Melbourne launching in 2016

Craig Hooper | Health and Emergency Management Advisor | Australian 

Craig Hooper is a health and emergency management specialist with more than 25 years experience. He has managed health care services, implemented emergency medical systems and managed operational improvement processes in more than 10 countries, including Australia, Malaysia and India. A respected leader, Craig has a clinical background in Nursing and Pre-hospital Emergency Care and a number of tertiary qualifications, including a Master of Education. He is a member of the Australasian College of Health Service Managers (ACHSM), the Larrey Society and the Malaysian Australia Business Council. He also hosts the “Operational Health” podcast and his book “Time to Respond- Pre-hospital Leadership and Operational Management” is due for release in mid 2016.

Thailand director Key Passion

Mission: - To translate our clientele’s dream events into reality.

Vision: - Becoming one of the renowned event consulting groups in Asia Pacific Region.

Focus: - Managing Events at its perfection.

Ploysanruk Phongsak | Operation Manager Bangkok | Thai

Creative and energetic event operations manager offering ten years’ experience working in fast pace environments where professional organizational skills are required to handle staff, customers, contractors, budgeting and financial aspects of special events.
Core competencies include:

  • Excellent time management and organizational skills
  • Enthusiastic and self-motivated
  • Communication and customer handling skills

Malaysia Manager key passion

Mission: - To translate our clientele’s dream events into reality.

Vision: - Becoming one of the renowned event consulting groups in Asia Pacific Region.

Focus: - Managing Events at its perfection.

Bee Theng | Operation Manager Malaysia | Malaysian

  • Conducted research to identify new opportunities for bringing about innovation in events.
  • Discussed specific requirements and expectations concerning the event with clients.
  • Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget.
  • Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of client.
  • Carried out all the functions as per legal guidelines and regulations.
  • Worked on determining a suitable layout and theme for the event as per client’s specifications.
  • Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.
  • Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients’ guidelines.

Kia Sales manager hong kong

Mission: - To translate our clientele’s dream events into reality.

Vision: - Becoming one of the renowned event consulting groups in Asia Pacific Region.

Focus: - Managing Events at its perfection.

Kia Chia | Sales Manager Hong Kong | Hong Kongese  

Kia has been assigned to develop and account manage clientele from Hong Kong and China marketplace. 

He is a highly motivated sales executive with years of professional experience in the area of event sales. He also has experience in customer support and training are basis for the delivery of the exceptional results. Particular strengths in technical support and profitable customer relationship management accentuated by excellent customer experience. 

He is able to service and speak fluent Asian languages.

Key passion pipit sales

Mission: - To translate our clientele’s dream events into reality.

Vision: - Becoming one of the renowned event consulting groups in Asia Pacific Region.

Focus: - Managing Events at its perfection.

Pipit Puspita | Party / Wedding Planner | Australian Indonesian 

“As a professional wedding & event specialist, I believe that our customers’ needs and desires are of the utmost importance, no matter how simple, how extravagant or how unique, and I am committed to meeting those needs. I welcome the opportunity to earn your trust and deliver you the best service in the industry. The personnel I work with are individually versed and experienced in the most significant aspects of the event planning industry. We have our fingertips on the pulse of the wedding and event community to ensure our clients get the best services possible in Melbourne Victoria Region.”  Pipit Puspita

Recent work by Pipit : - 

Nick 21st B'day - Toorak

Rowena 50th B'day  - Toorak